‘RVB on the Road’ Visits with PleasureLand RV’s Dan Pearson – RVBusiness


“RVBusiness on the Road” with correspondent Niki Benedict of Connecting Thru traveled to St. Cloud, Minn., to visit with Dan Pearson, president and owner of the Pleasureland RV group of dealerships. Pearson and his family are celebrating their 50th year in the RV business this year. His parents opened the RV dealership in St. Cloud, Minn., in 1971.

A 40-plus year member of RVDA, Pearson has served that association in a variety of leadership capacities, including a stint as chairman, and currently serves as a co-chairman of Go RVing, the award-winning industry marketing program.

Pleasureland has seven RV dealerships in Minnesota and South Dakota, all of which are members of the Priority RV Network. One of Winnebago’s longest tenured dealers, Pleasureland is a multiple winner of RVBusiness Top 50 Dealer Award and, in 2019, was presented with the Arthur J. Decio Humanitarian Award.



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